Eksigent
Analytical chemists trusted existing High Performance Liquid Chromatography (HPLC) technology, and pushing just the benefits of Microfluidic HPLC wouldn't shift this trust. Chemists needed to feel they were part of a movement. Communicating nearly unbelievable facts about how the world of HPLC could change with a shift to Eksigent microfluidic HPLC technology generated $800,000 in sales and a $2 million dollar pipeline in just 3 months.
